Interest-driven event experience
JUSTADDMETA is committed to driving the mass adoption of web3 applications. By targeting use cases that feel like “the usual” but are web3-powered, people interact with the blockchain without knowing it. With that in mind, we developed a user-friendly mobile app that combines engaging tasks for attendees at fairs or other large events.
“Our bubble” has a heavy jargon with rather high boundaries to enter. What wallet do I need? Which is the right cryptocurrency? What exactly do I sign, when I interact with the blockchain? What NFTs should I buy? Sometimes all these questions needed to be irrelevant for a first seamless experience for new people to explore. Secondly, our skill set needed to be complemented for the development of the mobile app.
Curated tours throughout events, focusing on interest-driven experiences for all visitors. For that we teamed up with our partners from kollektor.io and build a white label solution in form of a tailored-made app for the specific needs of various events and exhibitions. As visitor, I can choose the topics I’m interested in getting to know at the event. According to the choices, exhibitors, panels, and keynotes have to be visited in order to solve small tasks and collect the badges as proof of attendance. This provides qualified leads for the exhibitors, while the visitors have a gamified experience that matches their interests.
While secretly onboarding users into the web3 space, we’ve developed a gamified matchmaker for events. Additionally, we were able to observe our app in action first hand and are constantly optimizing the structure and tasks.
The best thing about it, so much more to integrate
For the three years anniversary of JUSTADDSUGAR we thought of a different kind of celebration. It had to be as special as our crew is. After 2 years of covid-19, many of our employees got to see each other in person for the first time. During the awesome event, we launched a special “crew” NFT.
Picture this: It is the year 2091. You are part of a special operation with one specific goal in mind - hunting down four fugitives that escape the hands of the law on an almost daily basis. Something needs to change. This is the story line of our own web3 based digital man-hunt.
Today, everyone knows how VR glasses look like. Most have heard about how it feels wearing them and what virtual reality can be used for. At the same time, many have not experienced it themselves. We want to change that and provide a sneak peek into virtual reality.