The sweetest NFT ever
In honor of our three-year anniversary, JUSTADDSUGAR decided to do something truly special to mark the occasion. Our employees had the chance to meet for the first time in person after two years of the COVID-19 pandemic at this memorable event. Our celebration was further enhanced by the launch of a special 'crew' NFT.
Many of our employees had limited experience with web3 technology. Thus, no one was part of the web3 space and thereby didn’t know what an NFT is and secondly had no wallet. We started out with a short intro “Into the metaverse” though which everyone got a sense of what it’s all about. The second step was the creation of a wallet. And in the end, we needed to create a visually striking piece in order to make the NFT appealing to everyone and foster a sense of belonging within our newly formed Justaddmeta division.
We turned to our partner, The Next Cartel, for support. We collaborated to design a custom digital fashion piece that blended the everyday with the futuristic. Although the 3D rendering was impressive, it was the see-through tubes on the outside of the jacket that gradually filled with sugar that stood out most. As part of our effort to personalize the NFT for each employee, we incorporated their “employment number” on the coat for the individual touch.
It was a resounding success. We onboarded the whole company into the web3 space, introduced the possibilities of web3 and fostered a sense of belonging within our organization. After all, it was just the beginning, with much more to come.
For the three years anniversary of JUSTADDSUGAR we thought of a different kind of celebration. It had to be as special as our crew is. After 2 years of covid-19, many of our employees got to see each other in person for the first time. During the awesome event, we launched a special 'crew' NFT.
Picture this: It is the year 2091. You are part of a special operation with one specific goal in mind - hunting down four fugitives that escape the hands of the law on an almost daily basis. Something needs to change. This is the story line of our own web3 based digital man-hunt.
Token Gated Content
There are many ways to launch a web3 project. To do so in a unique and memerable way, we have developed a tool kit that combines the possibility for minting, providing token-gated content to the community and claiming real life products.