The hunt begins now
Learning by doing. It is easy to talk about the potential in web3 and the applications that come with it, we decided to develop them ourselves and walk the talk. With SUMMERJAM we capitalized on the opportunity to development customized in-house solutions and created a project that showcases our skills and at the same time gave the chance to onboard partners and customers.
Making it as easy and captivating as possible while providing a seamless, for most people first, web3 experience. Additionally, we needed a compelling narrative in order to convey the full capabilities of the underlying technology, following the initial drop/mint.
We set out on a manhunt in the year 2091 and offer holders, as part of a special task force, the challenge of hunting down a group of fugitives. The unknown individuals escape justice regularly and somewhat embody our JUSTADDMETA Crew on their mission to offer a way into new universes. Through the story, we use highlights to convey a variety of applications. Some of them being a token-gated member area, “phygital” products that can be claimed by burning the corresponding NFT, quests that are rewarded with digital badges, easter eggs that need to be found, air drops for participating in events and many more. In order to achieve the most seamless experience and improve continuously, we invited partners, friends, and customers both in the web2 and web3 to bring a diverse range of perspectives and feedback to the project.
While we were aiming to build a project to present our skills, it helped us to get an even deeper understanding of the challenges that arise. Secondly, all employees of Justaddsugar got deeper into the space by collecting their second NFT. Last but not least and most important, we were able to demonstrate the potential of the underlying technology by providing a first-hand experience for all hunters.
For the three years anniversary of JUSTADDSUGAR we thought of a different kind of celebration. It had to be as special as our crew is. After 2 years of covid-19, many of our employees got to see each other in person for the first time. During the awesome event, we launched a special “crew” NFT.
Today, everyone knows how VR glasses look like. Most have heard about how it feels wearing them and what virtual reality can be used for. At the same time, many have not experienced it themselves. We want to change that and provide a sneak peek into virtual reality.
We understand the importance of driving mass adoption of innovative technologies like web3. That's why we have developed an environment that is simple and intuitive to understand, combining web3 technology with interesting tasks for attendees at fairs and other big gatherings. Our app experiences are curated and interest-based, allowing us to customize everything to our clients' needs. With the help of our partners at Kollektor, we have been able to create app experiences for every event imaginable. So far, we have had great success onboarding many people at some of the biggest tech fairs in Germany, and we have received positive feedback from both attendees and partners. We are excited to continue our mission of driving mass adoption and making web3 technology accessible to all.